A new look website aims to attract more Chinese business events and visitors to Australia, boosting traveller numbers from our largest inbound visitor market.

Tourism Australia has launched a redesigned version of its Chinese-language website for business events, to grow Australia’s international business events visitation, worth $4.75 billion to our economy in 2017, and bringing more than 1 million international visitors down under.

Business visitors spend, on average, twice as much as leisure travellers, and are more likely to extend their stay and return for a future holiday.

The Turnbull Coalition Government recognises the economic contribution made by the business events sector, which is why we launched the Boosting Business Events Bid Fund to grow this lucrative sector, currently estimated to be worth between $14 billion and $28 billion to the Australian economy.

Attracting more business events will boost Australia’s economy and support the almost one million Australians employed in our $135.5 billion tourism industry. That’s why the Turnbull Government continues to invest record funding into Tourism Australia.

Australia’s natural beauty is one of the key drivers of visitation from China and visitors to the new site will see more images and videos of Australia’s business events offering and destinations, event delivery, incentive programs, and testimonials from incentive planners. Users can also make contact with sources of inspiration and information on holding a business event in Australia.

Tourism Australia undertook comprehensive research with international business events planners in China to ensure the new site delivers relevant information in accessible and appealing ways. Downloadable fact sheets and itineraries also feature on the site, as well as direct links to products and convention bureau, allowing easy access to event delivery contacts and more information sources.

Importantly, this Chinese-language site has been built to ensure the best user experience and integration with Chinese social media platforms.

Recent data shows 1.4 million Chinese leisure visitors explored down under in the year to March, spending $10.9 billion, a growth of 13 per cent on the previous year.

The website is accessible here: be.australia.cn.

Media enquiries

  • Trade Minister's Office: (02) 6277 7420
  • DFAT Media Liaison: (02) 6261 1555