Investment opportunities in Australia’s regional tourism destinations are showcased in a suite of new marketing tools designed to drive investment in regional Australia.

Increasing investment in regional Australia will create new jobs, drive economic growth and help attract even more tourists.

Developed by Tourism Australia and Austrade, the investment and marketing collateral provides a snapshot of key tourism information such as visitation, airport infrastructure, accommodation and the investment landscape for eight iconic regional destinations: the Whitsundays, Katherine, Margaret River, Kangaroo Island, East Coast Tasmania, Canberra, Great Ocean Road, and Snowy Mountains.

Each region was nominated by their respective state or territory government and is indicative of the opportunity across regional Australia.

Australia remains an attractive destination for tourism investment. Our economy has outperformed its peers for more than two decades and is in its 27th year of consecutive economic growth; the only developed economy in the world to achieve this distinction.

In addition, Australia is the 10th largest international tourism market and United Nations World Tourism Organization figures show first for visitor spend per trip.

International arrivals and spend are at record levels. We’ve seen international visitor spend grow a further 6 per cent in the last year to reach $41.3 billion, with spending by Chinese tourists reaching $10 billion.

International visitors are seeking world-class nature and wildlife experiences, food and wine, and aquatic and coastal experiences; all of which are abundant in regional Australia.

Attracting investment into regional leisure destinations is a priority for the Turnbull Coalition Government. Last year I launched the Regional Tourism Investment Strategy, which seeks to spread the benefits of tourism beyond our major gateways.

With strong growth and 43 cents of every tourism dollar being spent in our regions, the importance of Australia’s regional destinations cannot be underestimated.

Media enquiries

  • Trade Minister's Office: (02) 6277 7420
  • DFAT Media Liaison: (02) 6261 1555