Spending by international and domestic visitors grew by $5.6 billion last year, with spending by Australian and international tourists exceeding $100 billion for the first time.

Today I release the National Visitor Survey for the year ending December 2016, which shows Australian visitors spent $61 billion. The recently released International Visitor Survey showed international visitors spent $39.1 billion in the same 12 month period.

This record spending is creating Australian jobs. Tourism is a $120 billion industry that employs around 1 in 12 Australians, so this growth in holiday spending means more jobs, more investment and more prosperity for all Australians, especially those in regional Australia, where 45 per cent of tourist dollars are spent.

In 2013 the Coalition returned responsibility for domestic tourism marketing to the states and territories to refocus Tourism Australia on our offshore marketing capacity. Over the past three years, every state and territory has seen double digit growth in visitor numbers and visitor nights, with the Northern Territory the standout performer.

National Visitor Survey Results (2013 – 2016) Visitors Spending Visitor Nights
Australia 20% 18% 18%
Northern Territory 69% 80% 83%
Western Australia 47% 41% 44%
Australian Capital Territory 21% 24% 16%
South Australia 19% 24% 15%
Tasmania 17% 22% 25%
Victoria 20% 21% 17%
New South Wales 14% 11% 12%
Queensland 18% 9% 12%

The National Visitor Survey is available on the Tourism Research Australia website.

Media enquiries

  • Trade Minister's Office: (02) 6277 7420
  • DFAT Media Liaison: (02) 6261 1555