Three tourism projects in Queensland will receive over $360,000 in funding to help attract more visitors to the region, and ensure holiday-makers enjoy the best of what the Sunshine State has to offer.
The funding stems from a partnership between the federal and state governments as part of the Tourism Demand Driver Infrastructure (TDDI) Programme, and will be followed by funding of $7.5 million over the next three years from the TDDI.
Combined with matching funding from the Queensland project proponents, the total investment in the state’s tourism industry will be more than $15.5 million over the next four years.
The projects to receive funding this financial year are:
- Wi-Fi Infrastructure
- Embracing 2018: Gold Coast Quality Service Initiative, and
- Industry Capability.
The minister responsible for tourism, Federal Minister for Trade and Investment Andrew Robb, said Queensland’s reputation as a world-class tourist destination, combined with the increasing number of holiday-makers heading to Australia from Asia, means it’s more important than ever to support the development of the industry, enabling the state to capitalise on its potential.
“The number of Chinese setting-off on an international holiday is expected to reach 200 million by 2020; Queensland is perfectly placed to capture its share of this growth, given it has some of the best natural assets in the world,” Mr Robb said.
Queensland Tourism Minister Kate Jones said the projects have been developed in consultation with the Queensland Tourism Industry Council and involve matching contributions from regional tourism organisations and councils.
“These projects will help Queensland tourism operators and destinations deliver an even better experience for visitors,” Ms Jones said.
The Commonwealth is providing $43.1 million in TDDI funding over four years to the states and territories, offering them maximum flexibility to commit funding to demand-driver infrastructure, which will ensure the benefits of any investment can be multiplied across the tourism sector.
The three key QLD initiatives to be funded under TDDI in 2014-15 are:
Developing free Wi-Fi hotspots in the North Burnett region and in 17 visitor information centres across the state, to provide more opportunities for tourism businesses to promote their product and allow visitors to the state access to information and the ability to share experiences.
Embracing 2018: Gold Coast Quality Service Initiative
A program to improve service culture and promote new standards of quality in the Gold Coast tourism and hospitality industry, in preparation for the Commonwealth Games in 2018.
Providing opportunities for small-to-medium tourism operators across the state to develop new skills in important areas such as using digital channels to connect with potential tourists and how to maximise their yield.
- Trade Minister's Office: (02) 6277 7420
- DFAT Media Liaison: (02) 6261 1555