ABC International has broken new ground in China’s vast media market with today’s launch of its portal in Shanghai the Minister for Trade and Investment Andrew Robb said.

The multi-platform media service will afford Australia unprecedented access to Chinese audiences. “The portal provides a unique opportunity to showcase the best of Australia in areas such as trade and investment, including food and agribusiness, tourism, education, business and other professional services,” Mr Robb said.

Under an agreement reached last year with Shanghai Media Group, a wide variety of Australian content will be cross-promoted and utilised by leading Chinese television, radio and online outlets such as CCTV, Beijing TV, China Daily Online, Tencent QQ, Sina Weibo and Youku. The ABC is believed to be the first mainstream western media organisation to secure such access.

Mr Robb said the conclusion of our landmark Free Trade Agreement with China represented a high watermark in our relationship and the portal would help promote Australia at a time when there is heightened interest within China.

“China is our biggest trading partner and our largest source of tourists and international students as well as a growing two-way investment partner. It is a country with a rising middle class and the more we can do to promote all that Australia has to offer to large numbers of aspiring Chinese the better,” he said.

Mr Robb said last year 100 million Chinese travelled abroad, yet by 2020 that number is expected to reach 200 million. “By further promoting Australia’s exceptional tourism offerings to the Chinese we can help ensure we will secure more than our fair share of this phenomenal growth.”

Mr Robb commended ABC International for the access it had secured to the Chinese market and also for the relationships it was further developing in other important markets for Australia.

“I am exploring opportunities with ABC International to support our trade and investment activities, such as business missions, not only in China, but also in places like Indonesia, India and elsewhere in the Asia Pacific, where there are strong future prospects for Australia,” Mr Robb said.

Media enquiries

  • Trade Minister's Office: (02) 6277 7420
  • DFAT Media Liaison: (02) 6261 1555