Minister for Trade and Investment Andrew Robb said Tourism Australia has been voted the ‘best destination’ marketeer at the annual World Routes awards, in Chicago last night.
Mr Robb said Australia’s national tourism organisation was recognised for its successful collaborative approach to global aviation development “characterised by its extensive marketing activities and joint campaigns with more than 20 international airlines, as well as strong partnerships with Australia's airports and state and territory tourism bodies”.
Mr Robb said tourism is one of Australia’s great strengths and lauded the collaborative approach adopted by Tourism Australia.
“This award is richly deserved by Tourism Australia and equally their marketing partners which include airlines, airports and state and territory tourism organisations.
“Ensuring that our marketing campaigns are effective and targeted is one of four priorities for the tourism industry that I outlined with state and territory ministers soon after forming Government.”
“While air capacity to Australia has increased seven per cent in the past 12 months, we still need more aviation capacity to keep pace with Australia’s growth in international arrivals,” Mr Robb said.
Tomorrow Mr Robb, along with Minister for Transport, Warren Truss, will co-chair a high-level forum with representatives from the airline, airport and tourism sectors to ensure Australia is well placed to meet future demand.
The Abbott Government continues to strongly support the tourism industry, having elevated tourism to a Cabinet portfolio, identifying tourism as a national investment priority, freezing the Passenger Movement Charge for the current term and abolishing the Carbon Tax,” Mr Robb said.
- Trade Minister's Office: (02) 6277 7420
- DFAT Media Liaison: (02) 6261 1555