Dundee campaign momentum builds in the US

Tourism Australia's Dundee campaign continues to gain traction in the United States with talk show Late Night with Seth Meyers venturing down under to showcase some of Australia's iconic tourism offerings, showing Americans why now is the perfect time to visit.

US comedian and show writer, Amber Ruffin, spent five days exploring Melbourne, Mornington Peninsula, Kangaroo Island and Sydney, taking in some of our best food and wine, nature and wildlife, and sports and cultural experiences.

Friends of Australia Jessica Mauboy, animal expert Matt Wright and Attica chef Ben Shewry, along with former AFL player Matthew Richardson and current player Monique Conti, also featured in the show.

The trip, also supported by South Australian Tourism Commission, saw them share in a range of uniquely Australian experiences including meeting koalas, kangaroos and seals on Kangaroo Island; playing AFL at Whitten Oval; sailing on Sydney Harbour; wine tasting at Montalto Winery in the Mornington Peninsula; and tasting native ingredients at Attica, named 32 in the World's 50 Best Restaurants 2017.

Late Night with Seth Meyers is the highest-rating late night show in the US, and is watched by nearly 1.5 million Americans each week.

The segment, which aired in the US today, aims to build on the momentum created in the US market by the launch of the Dundee campaign at the Super Bowl in February.

The broadcast also compliments a series of entertaining videos being rolled out by Tourism Australia starring Danny 'Brian Dundee' McBride and Aussies Chris Hemsworth, Curtis Stone, and Jessica Mauboy, discussing things to see and do in Australia.

The US is a critical tourism market for Australia, with more than 780,000 American visitors spending $3.8 billion here in 2017.

The Turnbull Coalition Government recognises attracting more visitors here will drive economic growth and help create new Australian jobs.

The Dundee campaign represents the largest investment that Tourism Australia has ever made in the US and aims to capitalise on this potential by targeting high value travellers and growing international visitor spend to $6 billion by the year 2020.