Adelaide to host Australia’s premier tourism trade event

Adelaide will hostAustralia's largest annual event for building tourism opportunities forAustralia - the Australian Tourism Exchange (ATE) - in April 2018.

This event will bringtogether more than 2,500 delegates from more than 30 countries to meet and developfuture tourism business for our country.

ATE deliverssignificant economic benefits and Adelaide, as the host city, can expect animmediate injection of around $10 million to the local economy during theweek-long event.

Longer term, the eventhelps to grow Australia's $100 billion tourism industry through therelationships and future business established at ATE.

Collectively, the 700international travel wholesalers and retailers who attend ATE bring close tothree million visitors to our country each year with an estimated pre-bookedspend between $5.5 and $8.5 billion as well as their on-ground spend inAustralia.

More than 550Australian tourism businesses will have the chance to showcase their productsand services directly to the agents who sell Australian holidaysinternationally during the more than 50,000 business appointments held at ATE.

ATE facilitatesproductive links between Australia's tourism providers and the globaldistribution network, significantly contributing towards achieving our Tourism2020 goal of $115 billion in overnight expenditure.

ATE is all aboutshowcasing the exceptional destinations and experiences offered by the diversetourism businesses that can be found throughout our country, so that we in turnmight convert this into future bookings and travel to Australia.

South Australia boastsworld-famous wine regions and a vibrant dining scene, so it's fitting that foodand wine will be a key focus of ATE in 2018.

Next year will be thethird time ATE has been hosted in Adelaide, with the event first being hostedin the city in 2006 and again in 2010.

Tourism Australia isworking with, the South Australian Tourism Commission (SATC) to deliver ATE18from 15 to 19 April.