G’day Australia 2024 kicks off in Perth

Western Australia's reputation as a key hub for international tourism continues to grow, with hundreds of international travel agents arriving in Perth for Tourism Australia's mega-event G'Day Australia.

Hosted in partnership with the Western Australian Government through Tourism Western Australia, G'Day Australia will bring around 300 expert travel agents from across the world to WA.

G'Day Australia provides frontline travel sellers who have been trained by Tourism Australia – known as 'Aussie Specialists' – the chance to experience the country for themselves, giving them greater confidence to sell Australian holidays to international travellers.

Agents will visit destinations across WA including Perth, Broome and Margaret River, gaining firsthand experience, greater confidence and stronger ability to sell Australia to prospective travellers.

They will also undertake visits across the country, supported by other State and Territory Tourism Organisations.

It is estimated that as a result of attending G'day Australia the agents will sell an additional $30 million in holidays to Australia over the next 12 months.

Travel agents who took part in G'day Australia in Cairns last year said they intended to sell more of Australia as a result of the event, which is vital as we see our international visitor numbers return and set on a path of sustainable growth.

The event follows the prestigious World Travel & Tourism Council (WTTC) Global Summit held in Perth last week, with more industry events in the pipeline for WA next year, including 2025 Virtuoso Australia & New Zealand Forum and Routes Asia 2025.

G'Day Australia concludes on Friday, 18 October 2024.

Quotes attributable to Federal Minister for Tourism Don Farrell:

"G'day Australia plays a critical role in ensuring that Australia remains a top choice with international travellers – and what better destination for this year's event than our country's spectacular West.

"Travel agents who see for themselves what we have to offer are able to use those lived experiences to better sell Australia as the best destination for their customers next holiday.

"Having hundreds of Aussie Specialists selling trips to Australia in our key markets helps give us an important edge over other destinations around the world, which supports our world-class tourism industry, Australian jobs and our economy."

Quotes attributable to WA Deputy Premier and Minister for Tourism Rita Saffioti:

"Off the back of a huge week with the World Tourism and Travel Council Global Summit being hosted here in Perth, we're backing it up with G'Day Australia, which presents another great opportunity to showcase Western Australia.

"Events like G'Day Australia are really important in giving hundreds of global travel agents and industry leaders firsthand experience of some of our best tourism assets here in WA, and ultimately, helping them to better promote and sell WA holiday packages to travellers.

"We're confident that everyone who visits WA as part of G'Day Australia will be taken back by our incredible tourism offerings and natural landscapes, and feel inspired to share these experiences with their clients.

"Perth continues to go from strength to strength as a tourism, aviation and investment hub, and we'll continue that momentum in particular as we get set to welcome non-stop services from China in November."