I will lead a delegation of 23 Australian tourism businesses to IMEX America, the largest business events trade show in the United States, to promote Australia as a business events destination.
While in Las Vegas, I will pay respect to the victims of the recent mass shooting by laying a wreath at the Healing Gardens, a memorial built near the shooting site by community volunteers. I will be joined by Australian band, and Las Vegas residents, Human Nature, who will sing to honour those killed and injured.
During the visit I will also meet with Las Vegas hotel and entertainment venue developers and operators, to highlight the investment opportunities in Australia for tourism infrastructure.
At IMEX, Tourism Australia will join with an Australian delegation including airlines, convention centres, accommodation providers, team building experiences and destination management companies to showcase some of the world’s best business events destinations and experiences from Australia.
Australia’s innovative event delivery capabilities, friendly people and unique landscapes, combined with our exceptional food and wine and high-quality products, create a unique experience for business events.
A business event in Australia delivers a high return on investment, with business events visitors spending on average three times the amount spent by a leisure visitor.
Last year IMEX generated more than 50 business leads, highlighting the importance of the United States market.
In the year ending June 2017, the United States was Australia’s second biggest inbound market in terms of expenditure and third largest in terms of visits. In the same period, 110,000 business event visitors from the United States spent $693 million during their visit to Australia.
The Turnbull Government supports this valuable industry through Tourism Australia’s dedicated business events unit, which delivers marketing communications, industry partnerships and trade distribution programs to increase awareness and demand for Australia as a business events destination.
- Trade Minister's Office: (02) 6277 7420
- DFAT Media Liaison: (02) 6261 1555