Adelaide will host Australia’s largest annual event for building tourism opportunities for Australia - the Australian Tourism Exchange (ATE) - in April 2018.
This event will bring together more than 2,500 delegates from more than 30 countries to meet and develop future tourism business for our country.
ATE delivers significant economic benefits and Adelaide, as the host city, can expect an immediate injection of around $10 million to the local economy during the week-long event.
Longer term, the event helps to grow Australia’s $100 billion tourism industry through the relationships and future business established at ATE.
Collectively, the 700 international travel wholesalers and retailers who attend ATE bring close to three million visitors to our country each year with an estimated pre-booked spend between $5.5 and $8.5 billion as well as their on-ground spend in Australia.
More than 550 Australian tourism businesses will have the chance to showcase their products and services directly to the agents who sell Australian holidays internationally during the more than 50,000 business appointments held at ATE.
ATE facilitates productive links between Australia’s tourism providers and the global distribution network, significantly contributing towards achieving our Tourism 2020 goal of $115 billion in overnight expenditure.
ATE is all about showcasing the exceptional destinations and experiences offered by the diverse tourism businesses that can be found throughout our country, so that we in turn might convert this into future bookings and travel to Australia.
South Australia boasts world-famous wine regions and a vibrant dining scene, so it’s fitting that food and wine will be a key focus of ATE in 2018.
Next year will be the third time ATE has been hosted in Adelaide, with the event first being hosted in the city in 2006 and again in 2010.
Tourism Australia is working with, the South Australian Tourism Commission (SATC) to deliver ATE18 from 15 to 19 April.
- Trade Minister's Office: (02) 6277 7420
- DFAT Media Liaison: (02) 6261 1555