The international campaign to bring tourists back to Queensland following Cyclone Debbie has begun.

More than 500 billboards showcasing the best of the Whitsundays and the Great Barrier Reef went up in Paris last night.

This is the first phase of Tourism Australia’s international campaign to assist the recovery of some of Queensland’s most iconic tourism destinations following the impact of Cyclone Debbie. 

We are letting the world know Queensland is open for business. 

The Great Barrier Reef and the Whitsundays remain beautiful; there has never been a better time to visit. That’s the message we’re sending the world - come visit Queensland.

It will be hard for the French to escape the beauty of Australia. Everywhere they turn there’ll be an iconic Queensland image that shows why there’s nothing like Australia. 

France is our 15th largest inbound market for visitor arrivals and total visitor spend, with 42,075 French tourists spending $75 million in Queensland last year.

Importantly, the French are amongst those who are most prepared to travel far and wide throughout Australia. This campaign will inspire them to visit regional Queensland, and the Whitsundays and Great Barrier Reef in particular. 

This campaign is part of Tourism Australia’s broader work to attract more tourists to Australia. Australia is currently welcoming record numbers of international tourists, who are staying longer and spending more when they are here. 

The Turnbull Government knows tourism creates jobs and drives economic growth, which is why Tourism Australia continues to receive record funding. 

The Turnbull Government jointly funded a $10 million campaign to assist the recovery of the tourism industry following Cyclone Debbie.

Media enquiries

  • Trade Minister's Office: (02) 6277 7420
  • DFAT Media Liaison: (02) 6261 1555