Minister for Trade and Investment Andrew Robb today called for business leaders to join what is expected to be Australia’s largest-ever trade mission to China between 11-15 April.

Part of Australia Week in China (AWIC) 2016, the Government’s biennial trade, investment, education and tourism promotion, the group will visit key cities across China including Hong Kong, Shanghai, Beijing, Chengdu, Shenyang, Hangzhou, Xiamen, Guangzhou and Shenzhen.

Mr Robb said the program would highlight benefits from the China Australia Free Trade Agreement, which entered into force on December 20 last year. It also builds on the success of the first Australia Week in China in 2014 which attracted 750 delegates.

“With two rounds of tariff cuts on Australian goods exports delivered already under the Agreement in rapid succession, and a whole range of new opportunities for Australian services, now is the time to expand existing links and explore new possibilities,” Mr Robb said.

“Registrations are now open and I urge all businesses with an interest in China to consider taking part.”

The mission includes a range of business streams including innovation, agribusiness, premium food, beverage and consumer goods, mining services and equipment, health, innovation, education, financial services and urban sustainability.

Activities include seminars and site visits to high-level meetings and networking events with senior Chinese Government officials and business leaders.

The mission aims to achieve tangible business outcomes as well as helping participants understand the changes taking place in Australia’s number-one export market.

“New ventures such as the Blackmores partnership with Bega Cheese to produce infant formula for China show how Australian businesses are already responding to new opportunities in China,” Mr Robb said.

“As our economy transitions in this post mining boom period, there is huge potential to develop similar ventures, expanding our commercial relationship with China by concentrating on the things we do well.

“Our free trade agreement provides increased market access at a time when China itself is changing, creating demand for exactly the kind of goods and services Australia can provide.”

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