Trade and Investment Minister Andrew Robb today welcomed the launch of Match Australia, a new sports business program promoting Australia as a destination for business, tourism and education during the AFC Asian Cup 2015.

Match Australia aims to link Australian firms with potential business partners during a series of business networking events in Australia and throughout the region.

Today’s program launch, by Austrade CEO Bruce Gosper, occurred ahead of the official AFC Asian Cup draw, scheduled for tonight at the Sydney Opera House. It was also attended by New South Wales Premier Barry O’Farrell and AFC Asian Cup Local Organising Committee Chairman, Mr Frank Lowy.

Mr Robb said Australia hosting the Asian Cup is a chance to show the world what we can do, both on and off the sporting field.

“It is an opportunity for Australia to demonstrate that we are open for business, actively seeking investment and can provide a strong, stable, investment environment to visiting members of the international business community,” Mr Robb said.

The first Match Australia events will be held in Dubai and Abu Dhabi next month, followed by the Soccerex Asian Forum in Jordan. Networking events are also planned for China, Republic of Korea and Japan.

They will raise awareness of Australia hosting the Cup and its capacity to deliver major sporting events.

During the tournament itself, Austrade will work with state and territory governments hosting matches in Brisbane, Newcastle, Sydney, Canberra and Melbourne. Together they will receive international delegations and facilitate business matching with Australian firms.

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