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Australian Minister for Trade, Mark Vaile
11 October 2001 / MVT142/2001
Trade Minister to Tell Japan Aussie Beef Safe
Trade Minister Mark Vaile will reinforce to his Japanese counterpart Mr Takeo Hiranuma in Singapore this weekend that Australian beef is safe.
Japanese consumers have become concerned about the safety of beef following confirmation last month of a single case of BSE found in a Japanese dairy cow.
"Japanese consumers should know that Australian beef is safe. It is important that in circumstances such as this both governments work closely together to keep the public accurately informed. We want to make sure our messages are consistent. Japanese consumers are our most important market," Mr Vaile said.
"Australia has the world's strictest food safety standards, as many Japanese tourists who travel to Australia will be aware. Our regulations not only ensure food is safe for Australians but also for our buyers. Australia has the highest international BSE-free rating in the world, provided by the European Union."
Mr Vaile applauded moves by Meat & Livestock Australia (MLA) to conduct a beef promotion campaign in Japan. The campaign will be conducted in major Japanese newspapers this weekend.
"I believe this campaign is timely and will help alleviate Japanese consumers concerns over beef. Japanese consumers can be confident that Australian beef is safe to eat," Mr Vaile said.
The MLA campaign includes a letter from the Australian Ambassador to Japanese consumers citing Australia's strict food safety regime. The advertisements provide key reasons why Japanese consumers should feel confident eating safe Australian beef.
Contact: James Baker (Ministerial) 02 6277 7420
Local Date: Thursday, 23-May-2013 04:11:57 EST